The Boudoir Dressing
Service - Business Profile
Some of the Team - Jodie Lynn, proprietor & Michael
Pattison, resident photogrpaher
What is the main aim of your business
(relieve stress, make women, make money)?
The Boudoir is a luxury dressing service
providing makeovers, dressing appointments, make-up lessons, stunning
professional photo shoots, organised one to one group trips to theatre,
opera, afternoon tea, trips abroad (NYC, Las Vegas, Gran Canaria etc),
weekly nightclub trips. As well as public events such as Royal Ascot.
We also offer a range of specialist items and clothes for sale.
Do you intergrate your service
with the greater TG community?
We attend every event on the TG calendar
in the UK that we possibly can. We organise trips to various TG and
Non TG events where we provide hair, make-up, nails, wardrobe, transport
and company and support throughout the event.
Do you only serve the TG community?
We generally only serve the TG community
but we do get asked to cater for wives, partners, girlfriends of TG
clients and we find that everyone mingles well.
What made you think of offering
your service to TGs?
I wanted a challenge and I loved spending time with TG people. At the
time when I came into the TG industry, there was very little on offer
to the TG community in terms of good quality hair and make up services.
I felt that I filled a gap in the market at that time.
How long have you been doing
What special arrangements do
you make to help TGs?
We try to cover every angle possible
to make people feel comfortable. Our premises is incredibly discreet
on the third floor of a converted warehouse building that is now very
modern studios for photographers, designers etc. Nobody ever enters
our premises whilst an appointment is in progress unless they have been
specifically invited. We work every weekend night til 7pm but will be
flexible for regular clients who cannot get time off work. We also work
Saturdays all day and provide nightclub trips in the evening. We are
accessible by tube, surface train, and bus as well as roads and we have
our own off street parking for our clients. We are reachable by phone,
email, text message and good old fashioned post.
What special considerations
are required for TG make-up?
Most high street products are fine for
TG people to use. The only specialist products that we use are for beard
cover and eyebrow cover. The rest of the time we use high street eye
shadows, lipsticks, blushers etc. We love MAC as we find it is durable
and the colours are great. Ru Paul and Boy George have also starred
in their advertising campaigns so they are VERY TG friendly. The main
thing is to not over do the look. The bright blues, greens or purples
for example will look to garish on a face that is already against the
odds in terms of physical size and masculine features. It is hard for
trannies who want to go out during the day as it DOES take a certain
amount of make-up to effectively transform a male face into a female
face, yet in daylight this can sometimes look too much. It's hard to
try and strike that even balance between wearing enough to do the job
but at the same time without looking as though they have caked it on.
What special tricks can be applied
to TG make-up?
The clever shading of certain areas
to minimise certain areas such as large noses, masculine jaw lines or
wider foreheads. The art of TG make up is minimise anything masculine
and play on strengths without overdoing the features, i.e. The lips
need to be full but not OTT, the eyes need to be slightly exaggerated
but not over dramatic. The most important thing is to cover the beard
effectively...nothing looks worse than a tranny with a great wig and
clothes and a five oclock shadow!! Specialist products HAVE to be used
to cover heavy shadows as high street (female) foundations rarely do
Do you teach your customers
to do their own make-up?
Absolutely!! Our make up lessons are
very popular. Trannies love to be self sufficient and be able to do
their own make-up in case they decide to go out one night and cannot
get an appointment anywhere or their finances won't allow for the cost
of a professional makeover every time they want to venture out. At the
same time, all of our clients who are now able to cope on their own,
still come back for a bit of pampering and a professional make over
every so often!!.
What advice would you give to
Look around you and take notice of what
women are doing and wearing in your office, on the train, in the street.
Look at women's magazines. If you are trying to look like a woman, study
them and learn from them... those that wear makeup that is! Take your
time with your make up. Allow yourself a good 90 minutes to avoid rushing.
Always make up in good lighting as if your make up looks relatively
OK under a harsh bright light you know that it is going to look even
better under lower light in a restaurant, bar or nightclub. Practice
makes perfect too, so keep on practiicng your make up. Dont skimp on
make up either. Buy specialist products to cover your beard and then
invest in good brushes and sponges for applying your make up. Finally
don't order spaghetti bolognese when you go out to dine its SO messy.
What could TGs do to help you
provide a better service?
Turn up to appointments while also appreciating
that we are also running a business and have staff and other customers
to look after, so do try to be on time. We are very lucky that our clients
are never any trouble to us so we cannot really complain. Long may it
The Boudoir Dressing Service